Digital Marketing Specialist - Christchurch

Join a thriving retail business that continues to expand

• Competitive remuneration & generous staff discounts
• Excellent training & development, working for a talented mentor

We have a rare Christchurch-based opportunity for an experienced digital marketing specialist to join a thriving retail business. In this role, you will analyse, develop, and implement the digital marketing strategy while continuously optimising the website to enhance performance.

This popular retail business has a store network across the country, with a thriving head office that continues to expand. You’ll join a supportive and collaborative marketing team and receive excellent training and development from an experienced manager.

The key responsibilities of the role include, but are not limited to:

• Oversee the maintenance of the website, ensuring it stays current with new technologies and opportunities.
• Update the website content for campaigns, promotions, and relevant initiatives.
• Develop and implement SEO strategies for the website.
• Manage paid social media campaigns, offering insights and recommendations for future improvements.
• Oversee and execute Google advertising, constantly monitoring, adjusting, and improving performance.
• Conduct in-depth reporting and analysis of digital marketing performance across channels, ensuring findings are clearly communicated and easily interpretable, with actionable insights
• Develop, implement, and analyze automated email marketing strategies.
• Recommend strategies to drive traffic, conversions, or achieve specific marketing objectives through various digital marketing channels.

This exciting role comes with:

• A competitive salary
• Generous staff discount on product (you’ll be the envy of all your friends!!)
• Excellent training & development
• Career progression opportunities
• Job security….. This retail business is thriving in the current market and continues to expand!

As the successful applicant, you will have:

• 3 years+ in a similar role
• Retail marketing experienced is desired but not essential - perhaps you have worked for a digital marketing agency with retail clients
• Proven ability to identify growth opportunities with digital marketing and take actionable steps to achieve them.
• Experience with Google Analytics, Google Ads, Meta platforms, and Shopify.
• Be highly data-driven and analytical, capable of independently performing business insights and constructing business cases for new opportunities.
• Have a high level of accuracy and attention to detail.

If you have strong problem solving skills, have a proven track record of managing social media channels, email campaigns, and website operations, plus have excellent interpersonal skills, then this could be the ideal role for you.

To apply for this role, please email your resume to Rachel Smart, at rachel@frameconsulting.co.nz. This role will get snapped up quickly!

*****Due to the exceptionally high number of resumes we are currently receiving for job applications, we will only be replying to candidates of interest for the role, who have the relevant experience required.