[ref. i85430822] Part-Time Marketing Specialist
Location: PENROSE, Auckland
Hours: Flexible, minimum 10 hours per week.
Company: Challenger Appliances
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About Us
Challenger Appliances is a New Zealand-owned and operated company established in the 1980s. We specialise in off-grid and alternative-energy appliances for RV, caravan, marine, and domestic markets. Our products are designed with NZ conditions in mind, and we have built our reputation on innovation, quality, and technical expertise.
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Role Overview
We are looking for a motivated and creative Part-Time Marketing Specialist to help increase brand visibility, drive traffic, and generate leads through digital channels. You will work with the tight-knitted team to plan and execute campaigns, manage content, optimise our online presence, and ensure our messaging resonates with our audience (RV, caravan, marine, off-grid, and alternative energy appliances sectors).
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Key Responsibilities- Plan, execute, and monitor marketing campaigns across multiple platforms (digital, email, social media, Trademe, etc.)
- Manage Mailchimp (or similar email marketing) campaigns: segmenting, content creation, performance analysis
- SEO management: keyword research, on-page SEO, content optimisation to improve website ranking and organic traffic
- Use platforms like Trademe, Facebook (and others relevant in NZ) to list, promote, and drive traffic to product pages
- Content creation: write copy, assist with blog or social media content, ads, product listings
- Photo/video editing: create or edit visuals for web, social, ads (including thumbnails, banners)
- Utilise available AI tools for image generation, video editing, or content creation to improve output and efficiency
- Track performance metrics (e.g. traffic, conversions, email open rates, campaign ROI) and report regularly to management
- Track competitors’ marketing activities and create tailored marketing initiatives to enhance our brand visibility and competitiveness.
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Skills & Experience Required- Prior experience in a marketing role (ideally digital marketing)
- Solid experience with Mailchimp or similar email-marketing tools
- Strong written and verbal communication skills
- Competence in photo editing tools
- Familiarity with Trademe (or NZ-based online marketplace platforms) and/or other e-commerce/marketplace listing tools
- Working with AI tools for content creation (images, video, writing support)
- Good understanding of SEO best practices and tools (eg. Google Analytics, Search Console, keyword tools)
- Video editing skills a plus (even basic)
- Good organisational skills, able to manage multiple tasks and deadlines
- Creative thinker, good attention to detail.
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What We Offer- Flexible part-time hours
- Opportunity to contribute ideas and grow with the brand
- Exposure to a variety of marketing activities (campaigns, SEO, CMS, content etc)
- A supportive, technically knowledgeable team with deep experience in alternative energy and appliances
- Discounted access to company products
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How to Apply:
Send your CV, a few examples of past marketing work (especially campaigns, content, or e-commerce listings), and a short cover letter explaining why you think you’d be a great fit for Challenger Appliances to: salesnz@challengeyachts.com with subject line “Part-Time Marketing Specialist Application".
Only shortlisted applicants will be contacted and invited for an interview.We appreciate your interest in joining our team and thank all candidates for taking the time to apply.
Thank you!