Digital Marketing Specialist
Auckland
Digital Marketing Specialist – Auckland & Beyond Tours
Auckland & Beyond Tours is a premium tour operator specialising in luxury private and small group tours across New Zealand. We pride ourselves on delivering unforgettable experiences through high-quality service, local expertise, and unique, personalised itineraries.
Location: Auckland | Type: Full-Time | Industry: Tourism & Travel
About Us:Auckland & Beyond Tours is a premium tour operator specialising in luxury private and small group tours across New Zealand. We pride ourselves on delivering unforgettable experiences through high-quality service, local expertise, and unique, personalised itineraries.
As we continue to grow, we are looking for a passionate Digital Marketing Specialist to join our Auckland-based team and help take our brand to the next level.
About the Role:We are looking for a creative, analytical and hands-on Digital Marketing Specialist to drive our online presence and customer engagement across key digital channels. You’ll manage digital campaigns, social media, website content, SEO/SEM, and performance analytics, ensuring our tours reach local and international audiences.
Key Responsibilities:- Develop and execute digital marketing campaigns to drive traffic, conversions, and brand visibility
- Manage and create content for social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn..etc)
- Maintain and update website content (WordPress experience)
- Conduct keyword research
- Implement ongoing SEO, CRO & SEM (Google Ads, Meta Ads, etc.)
- Coordinate email marketing and newsletters (Mailchimp or similar tools)
- Track and analyse performance data using Google Analytics, Meta Business Manager and other tools
- Collaborate with sales and reservations team to align marketing efforts with business goals
- Produce and schedule engaging content (blogs, reels, posts, destination guides)
- Monitor and manage online reviews and customer engagement
- Assist with digital assets – videos, photography, and branding materials
- A qualification in Marketing, Digital Media, Communications, or a related field
- Minimum 3 years’ experience in a digital marketing role (tourism experience a plus)
- Strong skills on managing Google Ads, social media, SEO, Meta Business Manager, and email marketing tools.
- Excellent content creation and copywriting skills
- Skilled in filming, photography and content making
- Knowledge of design tools (Canva, Adobe Creative Suite)
- Passion for New Zealand tourism and storytelling
- Self-motivated, organised, and results-driven
- Be part of a growing, innovative tourism company with a great team culture
- Work in an exciting industry creating experiences for global travellers
- Flexible working environment (part hybrid)
- Free tour experiences
- Opportunity for professional growth and involvement in global campaigns
Apply now with your CV, cover letter, and links to any relevant digital portfolios or past campaigns. Let us know why you’d love to join Auckland & Beyond Tours!
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