[ref. d56836617] Brand Marketer - Auckland

If you’re someone who lives and breathes social media, has a flair for creating viral content, and understands Indian food and culture, we want to hear from you! join our team. If you’re someone who lives and breathes social media, has a flair for creating viral content, and understands Indian food and culture, we want to hear from you!

1. Social Media Management

• Manage our social media platforms including Instagram, TikTok, Facebook, and others.
• Plan and create engaging content (videos, reels, stories, images, captions) that showcases our food, culture, and customer experiences.
• Build and maintain a consistent brand voice and visual identity.
• Engage with followers, respond to comments/messages, and foster a loyal community.
• Monitor and analyse performance metrics (likes, shares, saves, reach, follower growth, etc.) and use insights to improve engagement.

1. Content Creation & Video Production

• Shoot and edit short-form video content for TikTok and Instagram Reels (e.g., cooking processes, staff interviews, food preparation, trending audio).
• Write compelling captions and script ideas that resonate with local and Indian audiences.
• Keep up to date with social trends and challenges relevant to food and lifestyle content.

1. Digital Marketing Campaigns

• Assist with the planning and execution of paid campaigns (Meta Ads, Google Ads, email marketing).
• Monitor campaign performance and adjust strategy based on data-driven insights (CTR, conversion rate, ROI, etc.).
• Coordinate promotions, giveaways, influencer collaborations, and seasonal campaigns.

1. Market Research & Strategy

• Keep an eye on New Zealand’s hospitality and food trends, especially within the Indian community.
• Analyse competitors and consumer behaviours to help shape our marketing direction.
• Provide insights and recommendations to improve our online reach and customer base.

II. What We’re Looking For

• Strong video editing skills (e.g., CapCut, InShot, Adobe Premiere Rush, or similar).
• Good understanding of Indian cuisine, festivals, and cultural nuances.
• Strong writing and storytelling skills.
• Ability to work independently and meet content deadlines.

• Photography or graphic design skills.
• Experience with ad platforms (Meta, TikTok, Google).
• Fluency in Hindi or Punjabi is a plus but not essential.

• Opportunity to shape the digital voice of a growing brand.
• Flexible working hours and creative freedom.
• A fun, collaborative team passionate about good food and community.
• Potential for long-term growth with the business.