Marketing and Business Development Specialist

Key Responsibilities

1. Market Research and Opportunity Analysis
2. Marketing Strategy and Planning
3. Lead Generation and Customer Acquisition
4. Campaign Management and Marketing Performance
5. Marketing Analytics and Reporting
6. Stakeholder and Commercial Coordination
7. Strategic Business Support

• Quality and usefulness of market research, customer insight, and strategic recommendations
• Number and quality of leads, prospects, or commercial opportunities generated
• Improvement in campaign performance, lead conversion, and customer acquisition outcomes
• Timeliness, accuracy, and clarity of reports, dashboards, and performance summaries
• Contribution to market visibility, business growth, and commercial positioning
• Effectiveness of stakeholder coordination and relationship support
• Improvement in CRM discipline, campaign tracking, and marketing performance processes

• Experience in marketing, market research, business development, commercial analysis, or a related field
• Strong capability in market analysis, customer research, competitor analysis, and growth opportunity assessment
• Experience developing or supporting marketing strategies, promotional activities, and lead generation initiatives
• Ability to prepare reports, dashboards, presentations, proposals, and commercially relevant recommendations
• Strong analytical and problem-solving skills, including the ability to interpret data and identify practical business actions
• Strong communication and stakeholder engagement skills
• Good organisational and coordination skills, including the ability to manage multiple priorities simultaneously
• Ability to work effectively across internal teams and external stakeholders in a commercial environment

Preferred Technical and Analytical Skills

• Excel and Google Sheets for data analysis, modelling, and reporting
• Power BI, Tableau, or similar dashboarding and business intelligence tools
• SQL for querying and analysing structured data
• Python for data cleaning, reporting automation, forecasting, and business analytics
• CRM platforms such as HubSpot, Salesforce, Zoho, or similar systems
• Google Analytics 4 (GA4), Google Search Console, and digital performance tracking tools
• Knowledge of SEO, SEM, digital lead generation, conversion funnels, and campaign measurement
• Familiarity with customer segmentation, marketing attribution, cohort analysis, A/B testing, and ROI / ROMI analysis
• Experience in data visualisation, performance reporting, and insight presentation
• Exposure to AI-assisted analytics, predictive analytics, workflow automation, or data storytelling

• Bachelor’s degree or above in Marketing, Business, Analytics, Commerce, Economics, or a related discipline
• Experience in commercial, property, development, leasing, or construction-related business environments is advantageous
• Experience in roles involving both marketing responsibilities and analytical reporting is advantageous