Performance-driven Digital Marketing Specialist - Wellington

I require a performance-driven digital marketing specialist to generate qualified leads and conversions for my founder-focused branding strategy consultancy. As the only branding strategist in my market delivering master-level frameworks exclusively to business founders before they engage marketing or design teams, I need a contractor who understands high-value consultative service promotion.

A results-oriented lead generation specialist experienced in promoting premium professional services (not traditional social media management). You must understand direct-response principles for consultative offerings and be comfortable with performance-based compensation tied to actual conversions.

• Primary Objective: Drive bookings for online Brand Discovery Workshop sessions ($750-$1,950 per 2-hour strategic consultation).
• Secondary Objective: Generate sales for Real Estate Personal Branding workbooks (USD $45 per unit via Amazon and direct orders).
• Develop conversion-focused content that positions my unique value: preventing the typical $25K-$50K+ waste founders incur by jumping to marketing before establishing strategic foundation, delivering strategic clarity that eliminates founder confusion, and empowering authentic leadership so founders command their brand rather than depend on external voices.
• Utilise direct-response marketing principles to foster trust and build long-lasting relationships to convert potential clients.
• Create engaging video content (30-60 seconds) for driving conversions.
• Monitor and report on conversion tracking and analytics to continuously improve performance metrics.
• Integrate with booking systems to streamline lead management and conversion tracking.

• Proven track record in lead generation for high-value professional services (consulting, coaching, strategic advisory).
• Experience interacting with business founders, entrepreneurs, and real estate professionals.
• Deep understanding of consultative sales cycles and trust-building strategies.
• Competence in creating video content geared toward professional service conversions.
• Familiarity with direct-response marketing and conversion analytics.
• Strong ability to simplify and convey complex value propositions.
• Integration experience with booking systems and performance analytics tools.

• Payment Structure: Performance-based compensation with the potential to earn between $5,000 - $9,000 NZD until March 2026 based on successful booking conversions. This is not a retainer; your earnings are directly tied to the results delivered.
• Start Timeline: Immediate availability is preferred, with ongoing support expected in line with performance.
• Estimated Budget: $5,000 - $10,000 NZD for the project duration.
• Future: April–March 2027, Do it again—a bit more each way—a lot bigger.

• Experience Level: Intermediate to advanced experience in lead generation and digital marketing.
• Tools and Platforms: Familiarity with CRM systems, booking platforms, and analytics tools is essential.

• If you believe you're an ideal fit for this opportunity and have the skills to excel in this role, please email me with your interest. I look forward to reviewing your application and potentially working together to drive growth for my consultancy!