Marketing Commissioner
Auckland
Digital Marketing Specialist Job Description
I. Core Responsibilities
I. Core Responsibilities
- Social Media Operation: Responsible for the daily operation of the company's mainstream social media accounts such as Facebook, Instagram, TikTok, etc., including content planning, copywriting, editing and publishing of pictures and video materials, shaping a distinctive brand image, and enhancing user stickiness; real-time tracking of social media data (e.g., Likes, Comments, Shares, Fan Growth, etc.), analyzing user behavior and preferences, and optimizing content strategy to enhance account activity and communication. Optimize the content strategy to enhance the activity and communication power of the account.
- Digital marketing campaign implementation: according to the company's marketing objectives, assist in the development of search engine marketing (SEM), social media advertising, email marketing and other activities, and efficient implementation; monitor the effect of advertising, regularly analyze the data (such as click-through rate, conversion rate, input-output ratio, etc.), and timely adjustment of the investment strategy, to ensure that the marketing objectives and budget control.
- market research and analysis: pay close attention to the dynamics of New Zealand's e-commerce industry, competitors' marketing activities and changes in consumer demand, regularly collect, collate and analyze market information; write market research reports to provide data support and feasible suggestions for the company's product optimization and marketing strategy development.
- Marketing Content Creation: Create diversified marketing content, such as blog posts, short video scripts, promotional posters, etc., to attract potential customers and promote product sales; collaborate with the design and operation teams to ensure that the marketing content is consistent with the brand tone and in line with the platform communication rules.
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