National Marketing Manager

placeHamilton calendar_month 
This is not your average marketing job – and jobs like this don’t come around often.
Flex Fitness, one of New Zealand’s fastest-growing 24/7 gym franchises, is on the lookout for a ROCKSTAR National Marketing Manager who’s as passionate about brand, creativity, and connection as they are about living a healthy lifestyle.

Based at our national support office in Hamilton, you’ll be the strategic and creative driver behind our nationwide marketing efforts – supporting 40+ clubs, leading content creation, building campaigns, activating influencers & brand partners, and growing Flex’s overall presence with energy and intent.

You’ll own the brand voice, mentor a content creator, and work closely with franchisees, ambassadors, and agency partners to bring the Flex brand to life across New Zealand.

This role is not a remote role.

Key responsibilities
  • Own the national marketing strategy and bring our brand to life across digital and physical channels
  • Lead and support digital content creation, social media campaigns, video storytelling and website performance
  • Manage and evolve brand identity across all Flex touchpoints – national and local
  • Build, launch, and report on organic and paid campaigns across Meta, Google, Instagram and more
  • Identify and manage influencer and ambassador partnerships
-Collaborate with franchisees and internal teams to support club-level marketing needs
  • Track and report performance insights, market trends and campaign ROI
  • Manage external agencies, freelancers and creative partners where needed
  • Be a leader in your space and the resident marketing expert for Flex Fitness!
What we’re looking for:
  • Tertiary qualification in Marketing, Communications, or a related field
  • 8+ years of experience in marketing leadership roles—franchise or fitness sector experience is a strong advantage
  • Ability to manage national marketing budgets & drive campaign ROI from branding through to sales campaigns
  • Deep understanding of digital, social, and content marketing strategies
-Exceptional relationship-building skills to work with a network of franchise business owners
  • Confident writing, briefing, presenting and executing marketing campaigns that inspire and connect
  • Excellent project management and communication skills – you’ll need to lead and influence others
-Someone who lives the lifestyle – you're a regular gym-goer who genuinely believes in health and fitness
  • Open to travel from time to time within New Zealand
Why join Flex Fitness?
Flex Fitness is a 100% NZ-owned and operated brand, with a network of over 40 urban upmarket clubs across the country. We are on a mission to Motivate Movement in every community we touch.
Joining our head office team means working with purpose, moving fast, and being part of a culture that celebrates creativity, energy and performance. You’ll have the space to grow, make decisions, and do work that gets noticed.

If you're ready to take the reins of a bold, growing fitness brand – this is your chance.

Opportunities like this don’t come around often. Now’s your chance!

Apply now with your CV and a short cover letter telling us why you’re the right fit for Flex.

Let’s motivate movement – together.

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