Digital Marketing Specialist

Employment Type: Permanent Full-time

We are looking for a creative and data-driven Digital Marketing Specialist to join our team and help drive growth across all channels.

Key Responsibilities:

• Plan, develop, and execute digital advertising campaigns to drive occupancy, support leasing targets, and promote our property portfolio
• Advise management on online marketing strategies to reach key target markets and build brand awareness
• Coordinate the production of digital content including artwork, videos, and media placement, ensuring projects are delivered on time and within budget
• Collect and analyse data such as booking patterns, website traffic, and conversion rates to identify consumer trends and predict seasonal demand
• Conduct market research to identify new market opportunities for property management services and rental properties.
• Support business development through the implementation of marketing plans and digital promotions that align with company goals
• Manage SEO, SEM, social media accounts, email marketing, and property listing platforms to ensure consistency and engagement
• Provide insights and recommendations on services provided, pricing strategies, promotional activities, and channel optimisation
• Monitor marketing initiatives and provide regular performance reports.
• Collaborate with the property management and operations teams to ensure accurate reporting and alignment across platforms

Requirements:

• A bachelor’s degree in digital marketing or data science is preferred, other related fields such as communication or business are also accepted; or at least 5 years of relevant experience.
• Advanced analytical skills and proficiency in tools such as Google Analytics, Python, Excel, and dashboard software.
• Excellent communication skills
• Ability to work independently and manage multiple campaigns across platforms.
• Mandarin speaking is a plus, as the majority of our clients are Chinese.

• Be part of a growing company with a collaborative and innovative team
• Work in a dynamic industry with flexibility and room for creativity
• Opportunity to make a real impact using both your creativity and analytical skills

The employee will work for a minimum of 30 hours per week and must be available to work on weekends. The hourly rate ranges from $30 to $35. Candidates must have legal working rights in New Zealand.