Christchurch - Marketing & Digital Content Specialist

Kelford Cams is a global leader in performance camshaft technology, entering an exciting growth phase across Europe, the UAE, the USA, and beyond. We're looking for a talented Marketing & Digital Content Specialist to take full ownership of our digital presence — from website management and SEO to paid advertising, content creation, and campaign execution.

This is a high-impact, fast-paced role for someone who is creative, adaptable, detail-oriented, and deeply passionate about motorsport and high-performance automotive culture.

1. Website & SEO Management

• Manage and maintain the Kelford WordPress website, including page builds, product uploads, landing pages, and blog content.
• Lead all SEO strategy and implementation: keyword research, content structuring, metadata, and performance optimization.
• Plan and execute new product releases in coordination with the sales and inventory team.
• Monitor site performance using Google Analytics 4 (GA4) and apply ongoing improvements.

1. Content Creation & Social Media

• Plan and post content 5x per week across Instagram, Facebook, and TikTok.
• Capture and edit short-form workshop content (e.g., Reels, TikToks, Stories).
• Publish one YouTube video per month (technical education, walkthroughs, racing content).
• Highlight new products, behind-the-scenes footage, customer race results, and special promotions.

1. Paid Advertising & Retargeting

• Plan and execute paid media campaigns across Google Ads, Meta, and TikTok.
• Implement retargeting strategies to capture abandoned leads and boost conversions.
• Report monthly on campaign performance using GA4 and platform analytics.

1. Sponsorship Activation

• Manage Kelford’s sponsorship tracker and ensure sponsored drivers/teams deliver branding content.
• Leverage race results, video clips, and shout-outs to create high-impact campaigns.
• Align campaigns with geographic or product-based promotions.

1. HubSpot CRM & Email Campaigns

• Maintain and use HubSpot CRM to manage outbound campaigns, lead funnels, and customer journeys.
• Send monthly email newsletters featuring product launches, content highlights, and workshop news.
• Monitor lead conversion and manage outreach for follow-up orders.

1. Creative Asset Production

• Edit images, design flyers and brochures using Photoshop, Canva, or similar tools.
• Produce cohesive and brand-aligned visuals for web, print, and trade shows.

1. Market & Competitor Monitoring

• Track and analyze competitor strategies, promotions, and content.
• Provide weekly insights to the Sales Manager for strategic planning.

• 3–5 years’ experience in digital marketing, content creation, or SEO/web management.
• Strong proficiency in:

• Excellent communication and copywriting skills.
• Highly collaborative — works well with Sales, Product, and Manufacturing teams.
• Self-motivated, creative, and passionate about performance automotive culture.

Join the team at Kelford Cams and make your mark in high-performance automotive marketing.