Performance Marketing Specialist - Trade Me Motors
Ready to take the driver's seat on a new challenge?
Trade Me is one of New Zealand's most loved brands, and our Motors team is looking for a Performance Marketing Specialist to join us on a 12-month contract. This isn't just another marketing role; it's a unique opportunity to help shape our digital strategy for Trade Me Motors.
This is a brand-new position created to bring fresh energy and expertise to our team. We're looking for a creative and analytical thinker to take ownership of our paid search channels. You'll have the autonomy to manage campaigns and drive results, all while being supported by our in-house marketing coordinator and expert media agency partners.
If you're passionate about performance marketing and want to make a tangible impact at an iconic Kiwi company, this is the role for you.
**What you'll do:**
Your primary focus will be on executing a best-in-class paid search strategy for Trade Me Motors. You'll be empowered to:
- Own the Strategy: Plan, execute, and optimise our paid search campaigns, working hands-on to drive session conversion and lift ROAS
- Test & Innovate: Use daily real-time optimisation, A/B testing, and your hunger for new AI tech to find new and creative ways to grow our non-brand search exposure
- Collaborate for Success: Work closely with our 40-strong central marketing team, including internal SEO specialists, and dedicated agency partners to deliver integrated campaigns
- Build Relationships: Cultivate strong connections with our dedicated account representatives at Google, Meta, and TikTok to unlock new opportunities
**What you will bring to our team:**
While we have a wish list, the key is your ability to run a search account autonomously. We can teach you the rest!
Must-Haves:
- Proven SEM Experience: 2-3 years in a hands-on PPC, SEM, or Performance Marketing role (either in-house or at an agency)
- Google Ads Expertise: Strong, practical competency in Google Ads and/or SA360. You are confident in managing campaigns independently
- Data-Driven Mindset: A sharp, analytical mind with the ability to dig into the data, uncover opportunities, and translate them into action
- A Hunger to Learn: A genuine desire to experiment with new technologies (including AI) to stay ahead of the curve
Bonus Points (We can teach you this):
- Experience running paid social campaigns (Meta, TikTok)
- An interest in cars
- Familiarity with SEO principles and tools (e.g., SEMRush, Google Search Console)
- Knowledge of the broader Google Marketing Platform (GA, DV360, Campaign Manager)
You'll have the best time working at Trade Me, and this is why:
**#Flexibility:** Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week.
**#Wellness:** Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.
**#Leave:** We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.
**#Social:** Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.
**#Learning:** Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1.
We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why".
Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.