Senior Brand & Channels Advisorat NZ Police -
We operate by land, sea and air, manage over 860,000 emergency calls a year and are always actively preventing crime and crashes.We're working towards specific goals and targets that highlight our intent to work collaboratively with iwi and communities, other government sectors and business partners to deliver ‘Our Business' and achieve long
- term change.
- Firearms Safety Authority is New Zealand's Firearms Regulator.
Our Vision is to ensure the possession and use of firearms in Aotearoa is the safest in the world.
To achieve this, Te Tari Pūreke delivers four core functions: effectively implementing the firearms licensing systems; managing the Firearms Registry; educating people to enable compliance with their legislative responsibilities; and promoting the safe possession and lawful use of firearms.
We are committed to fostering a culture of safe and responsible firearms use, gun ownership and awareness by working collaboratively with the firearms community, our stakeholders, and fellow agencies.
About the role Te Tari Pūreke- Firearms Safety Authority, is focused on making our communities safer by overseeing the legitimate possession and use of firearms in New Zealand.
Contributing to the delivery of these outcomes, the Senior Brand and Channels Advisor will help Te Tari Pūreke create compelling artefacts and campaigns through integrated channels that help the firearms community better understand their obligations, support compliance, encourage safe possession and use of firearms, and builds understanding and trust in our role as the regulator.
Supporting the Manager of Communications, you will own and lead all aspects of how our visual identity is presented, from strategy through to assurance that it is being used consistently across the organisation, including providing oversight of ‘outsourced' design and production processes.
This will be achieved by being involved from the project commissioning phase, acting as a source of guidance on all aspects of our identity and channels as projects are scoped, developed, and then delivered.You will also be a quality assurance gateway before these projects ‘go live'.
On a day-to-day basis the Senior Brand and Channels Adviser will help deliver channel strategies, and lead design processes for the production of high-quality collateral and outputs that may go in both traditional and online media.
You will be developing and maintaining the brand guidelines for the organisation, and you will provide advice and insights to ensure the organisation is producing collateral that is compliant with relevant standards (for example, accessibility), and when all-of-government procurement processes are relevant and are to be used.
Other key aspects of your role include supporting the development and implementation of Te Tari Pūreke advertising and campaigns, working with our advertising partner shaping the channel mix appropriate to each campaign.You will work closely with our web and social media team members, ensuring these channels are strategy-driven and integrated both on a day-to-day basis and within campaigns.
You will be a thought-leader within the ‘Identity and channels' pillar of our Communication Team.
Obviously, as the Senior Brand and Channels Advisor you will be a whizz on major design programmes; you will have a great understanding of modern communications channels
- especially online; which doubled with being a self-starter and problem solver, will see you delivering exceptional support that furthers our vision and mission.
- Firearms Safety Authority on all aspects of the visual identity and channel use, including monitoring and ensuring consistency across our organisation with our visual identity and channel guidelines and strategies.
Supporting the development and implementation of the Te Tari Pūreke
- Firearms Safety Authority advertising campaigns.
This may at times include overseeing and co-ordinating the delivery of specific campaigns and campaign elements, or ensuring teams that are working on these solutions remain consistent with relevant Te Tari Pūreke channel and visual identity guidelines.
You will be integral to developing or further refining our channel strategies.
You will champion the approach, as well as visual elements that enhance Te Tari Pūreke- Firearms Safety Authority's online presence and which contribute to our online strategy (both web and social media presence).
- whether these are insourced or outsourced.
You will be a quality control gate, prior to new collateral rolling out.
Offering high-quality advice to the organisation on creative and design processes, as well as contributing ideas for increasing engagement and usability (especially in our online channels) and providing time estimates and reliable costings of designed collateral as required.
This will include providing guidance on issues related to access and delivery e.g.e-government guidelines, web standards, digitisation, copyright, accessibility, and procurement process expectations.
Working at Te Tari Pūreke in NZ Police Come and join a team who are passionate about ensuring the possession and use of firearms in Aotearoa is the safest in the world.
We as the firearms regulator, collaborate closely with both the Ministry of Justice and NZ Police.
The Ministry of Justice is responsible for policy advice and system oversight and NZ Police is responsible for law enforcement function.
Together we seek to continuously improve our approach across the firearms regulatory environment.
While we do look for skills, knowledge and experience relevant to the role, we also place high importance on your state of mind, the alignment of your values with ours, your ability to contribute to and build high performing teams, and the way that you lead yourself or others.
Special requirements A relevant design qualification or considerable equivalent experience preferred (especially within a public sector environment).A qualification or experience in marketing would be advantageous.
This role is set at Individual Contributor level, this means your key purpose is to deliver or enable others to deliver Our Business.
We will ask you questions based on How we will deliver Our Business- Core Competencies and the appropriate role level, i.e.
Individual Contributor.
For more information on Our Core Competencies, please copy and paste this URL: https://www.police.govt.nz/sites/default/files/publications/core-competencies-how-we-will-deliver-our-business.pdf These questions will be unique and specific to the role, focusing on the aspects the hiring manager believes are most important for that position at the time.
For more information on Our Values, please copy and paste this URL: https://www.police.govt.nz/sites/default/files/publications/nzp-our-values.pdf To view the position description for this role please copy and paste this link into a new browser: https://www.police.govt.nz/sites/default/files/pd/03-2023/senior_brand_and_channel_advisor_te_tari_pureke.pdf To view more detailed information about our recruitment process along with further details about requirements please click below link: Applicant Information Pack (External) Salary This position is covered by a collective agreement and salary will commence at $102,808.00.
Apply Now If this position sounds like you, click apply now.You will be required to submit an application form and a CV.
Before confirmation of hire, pre-employment checks will be undertaken.
For further information on the application process, please copy and paste this URL: https://www.police.govt.nz/careers All applications must be submitted online and will not be accepted directly via email.
All applicants must have the right to work in New Zealand.
If you are an internal applicant, you must apply internally through the police system.
If you have any questions about this vacancy, please contact Sandra on Swarti.Mehta@police.govt.nz Please note: Deadline for applications is 5:00 pm Friday 1st August 2025.
Applications will be reviewed as they are received.
Depending on the volume of interest, this role may close within 7 days of being advertised.