Product Marketing Manager (9-Month Fixed-Term Contract)

Farmers face uncertainty and stress due to a lack of financial clarity, control, support, and expertise. Figured offers peace of mind with a financial management platform tailored for agriculture, enabling farmers and advisors to collaborate effectively.

We're looking for a high-impact Product Marketing Manager to join us on a 9-month fixed-term contract, starting in August. This isn't just about covering a role; it's about making a significant contribution to our current year's plan and laying the strategic groundwork for FY26.

• Accelerated Impact: This role offers a unique opportunity to make a significant, immediate impact on a market-leading product. You'll quickly take ownership of key initiatives and see your work come to fruition.
• Strategic Influence: Beyond executing current plans, you'll be instrumental in shaping and defining the product marketing strategy for Figured's FY26. Your contributions will have a lasting effect on our future growth.
• Purpose: Be part of a company making a significant impact in an industry that feeds the world!
• Flexibility: Experience our hybrid work environment, balancing the comfort of home, with the vibrant atmosphere of our Auckland CBD office.
• Health & Social: Enjoy extra leave with 25 days off per year (pro-rata for the contract), subsidised health insurance (Wellbeing Two) with Southern Cross, Tim Tams, fresh fruit, ice cream, and Friday Kai. We also have a variety of social rituals that bring us together.

Your part to play:

This role is for someone who thrives on a challenge and wants to make a measurable difference in a compressed timeframe. You will:

• Lead and refine our product marketing voice and approach, ensuring strong integration with our overall proposition and positioning.
• Drive key go-to-market initiatives for new features and updates, collaborating closely with product, sales, and wider marketing teams.
• Create compelling, localised content for each market, understanding unique differences and positioning strategies.
• Develop and implement integrated marketing campaigns throughout the customer journey, from prospecting in growth markets to driving adoption and growth with established partners.
• Utilise customer and product usage insights to inform current marketing initiatives and future product development roadmap discussions.
• Take ownership of setting the strategic foundation for Product Marketing into FY26, including identifying key market opportunities and defining preliminary GTM approaches.

What are we looking for?

• Proven, hands-on experience in product marketing within the SaaS industry, showcasing your expertise in driving successful launches and campaigns.
• Comprehensive understanding of SaaS-based business models, customer acquisition strategies, and subscription-based pricing models.
• Strong B2B Product Marketing experience, with a focus on collaboration and relationship-building across sales, product, and marketing.
• Demonstrated strategic thinking ability, capable of not just executing but also contributing to longer-term planning.
• Strong analytical skills with the ability to interpret data and generate meaningful insights to inform strategy.
• Ability to succeed in a fast-paced, dynamic environment, working collaboratively with cross-functional teams.

More About Figured:

Your impact is our priority, regardless of where and how you work. At Figured, we offer a progressive, supportive, and collaborative work environment, encouraging you to work with like-minded, passionate, and dedicated individuals who strive to make a meaningful difference in the lives of our customers and the agriculture industry.

Together, we have created a $5 billion addressable market opportunity and are expanding rapidly!